New York: n.p.. 1939. Pop-up view souvenir of the New York World's Fair of 1939. Six-panel telescoping peepshow, color lithographed covers measuring 1267 x 163mm (folded), cutaway hinged top and bottom to unfold accordion-like revealing a single perspective, with viewing hole in front board. On the front cover, a jester invites a genuflecting George Washington and three others in colonial costume to look through the peep hole at an image of the Fair's central walk toward the trylon and perisphere, with views of Fair buildings, trees, fountains, and pedestrians. Wanting the rare mailing envelope, marked NYWF Lic. 750. An excellent example, clean and unmarked, seemingly without flaw. Fine. Item #BB2425
The second largest world's fair, after St. Louis, the New York World's Fair of 1939 attracted some 44 Million visitors. Elizabeth Sage Hare, artist, art patron, and founder of the Fountain Valley School of Colorado, produced this souvenir toy with Warren Chappell for the Firestone Factory and Exhibition Building at the Fair. It "anachronistically takes the form of a nineteenth-century paper peepshow. Unlike nineteenth-century views, however, the 1939 example is not conceived as 'timeless', but self-consciously devised to represent time itself. . . This peepshow not only represented the buildings erected for the 1939 fair and the experience of looking down the formal par-terre of Constitution Mall. It represented in visual terms the continuum of 150 years, from the time when Washington was inaugurated as the first President of the United States until 1939." (Ogata, Viewing Souvenirs, Journal of Design History, v. 15, no. 2, pp. 79-80) N. B. With few exceptions (always identified), we only stock books in exceptional condition, carefully preserved in archival, removable mylar sleeves. All orders are packaged with care and posted promptly. Satisfaction guaranteed. (Fine Editions Ltd is a member of the Independent Online Booksellers Association, and we subscribe to its codes of ethics.).